Kantar Public
Kantar Public asked us to design an information leaflet for families invited to take part in the Summer Holiday Activities and Food Survey — a national study conducted on behalf of the Department for Education. The brief was to create a clear, reassuring and visually accessible communication piece that encouraged participation while meeting strict government accessibility standards.
We designed a concise, easy-to-navigate leaflet that explained the purpose of the study, how to take part, and how personal data would be used and protected. The design used a cool, calm colour palette and clear hierarchy to guide readers through the information in a way that felt trustworthy and approachable.
The result was a professional yet friendly print piece that helped thousands of families across England understand the importance of their participation and how their feedback would help shape future government policy.