Europanel
The 2023 edition marked the fifth year of Europanel’s Who Cares? Who Does? sustainability study. Europanel asked us to design the campaign materials to communicate the latest findings and reflect on five years of continuous research into sustainable shopper behaviour.
We created a visual direction closely aligned with Europanel’s core branding, introducing a dedicated five-year badge to mark the milestone. The campaign included a website, promotional video, presentations and an email series to support both the global launch and local market communications.
The 2023 campaign brought together a clean, data-driven look with clear, consistent messaging — providing a fitting close to the first phase of the study before its redesign the following year.