Kantar Public
Kantar Public commissioned us to design a comprehensive infographic summarising key findings from the National Careers Service Mystery Shopping Programme. The challenge was to distil a large volume of complex research data into a format that could be quickly understood by both internal stakeholders and external partners.
We created a clear, visually engaging infographic that explained the purpose of the programme, its methodology and the insights it generated. The design balanced quantitative performance data with qualitative context — using consistent iconography, typographic hierarchy and cool, professional tones to guide the reader through results and outcomes.
The final piece communicated the programme’s findings with clarity and precision, helping Kantar Public demonstrate how mystery shopping insights directly informed service improvements and customer experience performance over time.